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Research

The more we know about consumer attitudes and behaviour, the more effective our creative campaigns will be. That is why we collect data and information from existing studies and actively conduct our own research. Read more about this in the articles below. Please note: you must be logged in to read these articles.

Plants & Flowers Foundation Holland presents Horticulture Trends 2027

Now available: Wellbeing insights cut flowers 2025

Watch our webinar: flowers & wellbeing

Shopping behaviour study expanded to multiple countries

Long-term partnership with Wageningen University & Research

How do consumers perceive biodiversity in relation to flowers and plants?

What do consumers think about crop protection? New research provides insight!

Webinar Consumer & Sustainability

Horticulture Trends 2025

Study: consumer attitudes & buying behaviour – phase II

Our French scientific research on the benefits of flowers

Consumer panel in Germany: what we have learned about consumer behaviour