Written by
Sanne Sips
In 2024, we commissioned extensive research into the attitudes and purchasing behavior of flower and plant buyers in the Netherlands, Germany, France, and the United Kingdom. The results of the study, conducted by Haystack Consulting, provide growers and traders with practical insights for developing a sales strategy that aligns with consumer preferences.
This spring, we conducted the same research in Italy, Norway, Poland, and Sweden. The results have been incorporated into the updated shopper dashboard. During a well-attended knowledge session on October 9 in Aalsmeer, we shared the key insights with growers and traders.
Questions?
Contact Yvonne Marquenie, Research Manager ymarquenie@plantsandflowersfoundationholland.org.
More information?
You can find more information about this research, along with a link to the shopper dashboard, in the Knowledge Center.
Please note: login is required for access.
