Stimulating demand for plants and flowers

On behalf of growers and traders, we stimulate demand by widely sharing the positive wellbeing effects of plants and flowers across Europe. Together, we create greater visibility, increase appreciation, and encourage consumers to buy flowers and plants more often. We actively conduct consumer research, share insights, and support their practical application. We also work to strengthen the image of the Dutch ornamental horticulture sector. Learn more about our approach and discover the people behind our organization.