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Knowledge Centre

The more we understand about consumer attitudes and behaviour, the more effective we can be. That’s why we collect data and insights from existing studies and actively commission our own research. We share the most important findings through webinars, live events, and this platform, with a focus on consumer insights, sector and market developments, and trends. The Knowledge Centre is still under development and will continue to be expanded.

Column: When did giving a gift become so complicated?

Horticulture Trends 2027

The quiet power of flowers

Sustainable? Yes—but what do we actually mean by that?

Consumer and Well-being

Consumer and Sustainability

Sector & market developments

Customer journey

Shopper research

Household Panel Data

Horticulture Trends 2025

Horticulture Trends 2026