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For consumers
For consumers

General Binding Declaration (GBD)

At the end of 2024, the ‘Joint Communication Programme for Horticultural Products’ was approved by the Ministry of Agriculture, Fisheries, Food Security and Nature. The GBD (in Dutch called AVV) was requested by the horticultural sector organisation for the period of 1 January 2025 to 31 December 2027. Registration is now possible.

Implementation of the GBD

Plants & Flowers Foundation Holland (PFFH, previously the Flower Council of Holland) is responsible for implementing this GBD. The GBD means that all growers of cut flowers and house-plants, as well as wholesalers of cut flowers and plants, are required to make a financial contribution. That is why Royal FloraHolland (RFH) discontinued direct collection of payment on 1 January 2025 and the PFFH will now be responsible for invoicing and collecting the owed amounts. There is a registration link on this page.

Registration

Every grower of cut flowers or houseplants is required to register due to the binding declaration. Growers who are members of Royal FloraHolland (RFH) and have authorized RFH to share data with RFH do not need to register. For wholesalers, the obligation is based on turnover: wholesalers who generate more than 50% of their turnover from cut flowers and/or houseplants must also register. We request contact details, the Chamber of Commerce registration number, and the expected turnover for 2026. Completing the form takes about 10 minutes.

Register for the General Binding Declaration (GBD) Mutations form
Nationale tulpendag

Invoicing 2026

Invoicing 2026 In June 2026, PFFH invoiced the AVV for 2026. All registered growers and wholesalers have received an invoice based on their 2025 turnover or their stated expected turnover for 2026. As of 2026, we no longer offer the option of monthly invoicing. Invoicing will only take place via an annual invoice. We understand this may not be equally convenient for everyone. If this is difficult for your business, please feel free to contact us. We are happy to work with you to find a suitable solution. Do you have a question about the invoice or would you like to make a change? Send an email to avv@plantsandflowersfoundationholland.org.

Invoicing 2027

In the first quarter of 2027, all registered growers and wholesalers will be asked to submit their final 2026 turnover and their provisional 2026 turnover. You will then receive the advance invoice for 2027 and, if applicable, a final settlement for 2026.

Susanne Vuyk, bloemist NIChE in Rotterdam in de kas van kwekerij Holstein

Questions?

Have a look for more information about the purpose and background of the GBD. Do you have a question? Check our overview of frequently asked questions. Still can’t find what you’re looking for? Send us a message at avv@plantsandflowersfoundationholland.org.

Check out our Q&A

How did we obtain approval for the GBD?

See the timeline
Team Plants & Flowers Foundation Holland

Questions?

Do you have a question? Send an email to avv@plantsandflowersfoundationholland.org.