Written by
Sanne Sips
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Plants & Flowers Foundation Holland is an organisation dedicated to stimulating consumer demand for plants and cut flowers that are grown or traded in the Netherlands. We strengthen the image of the sector, spotlight the positive effects of plants and flowers on well-being, and highlight their economic and social value. This enables us to contribute to a strong and futureproof horticulture sector.
Board of Directors
The Board of Directors consists of:
- Mariska Zeeman – Director/Executive Board Member, Plants & Flowers Foundation Holland
Supervisory Board
The Supervisory Board is (temporary) chaired by:
- Jack Goossens – Owner of Gova BV
And includes the following members:
- Peter ten Have – Director/Owner of J&P Ten Have nursery
- Alice van Veen – Director of Purchasing & Sustainability at Royal Lemkes
- Ton van Mil – CEO of Royal Brinkman
- Dirk Lodewijk – CEO of Royal Koopmans
Committee of Experts
The Committee of Experts acts as an advisory council to the executive director and contributes to strategic themes in the fields of marketing and communication. The Committee of Experts is chaired by:
- Marcel Zandvliet – CMO & CSO, Dutch Flower Group
And includes the following members:
- Edith Bentvelsen – Managing Director, Riza Growers & Ter Laak Orchios
- Nancy van Kleef-van Duijvenbode – Director Strategy, Marketing & Sustainability, FM Group
- Perry Dekkers – General Manager / CEO Leen Middelburg Chrysanten
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