Written by
Sanne Sips
Plants & Flowers Foundation Holland provides consumer marketing and communication for plants and flowers on behalf of growers and traders who produce their products in the Netherlands or trade them via the Netherlands. In doing so, we focus on the positive effects of plants and flowers.
We show how greenery contributes to both physical and mental wellbeing, thereby boosting consumer demand for plants and flowers. We do this internationally through a wide range of channels, ensuring that flowers and plants stay top of mind with consumers and are bought more often, even outside peak periods.
One example is our international Mother's Day campaign. We achieved broad visibility with giant bouquets in Germany and the Netherlands, through collaborations with influencers, an article in Vriendin magazine and a feature on the Dutch TV programme De Grote Tuinverbouwing.
New this year was the roll-out onto the shop floor. Together with VBW, Plantion and Tuinbranche Nederland, we distributed promotional material to retailers and gave away XXL greeting cards with every purchase of a Mother's Day bouquet.
All of this resulted in 135 publications, with a potential reach of 400 million people.
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