Plants & Flowers Foundation Holland (PFFH) welcomes Dirk Lodewijk as a new member of the Supervisory Board. He takes up his position on 1 July 2026.
Dirk Lodewijk, CEO of Royal Koopmans, brings extensive governance experience from the agricultural and food sector. His background in supply chain collaboration and stakeholder management closely aligns with the challenges facing PFFH and the ornamental horticulture sector. As a board member from outside the ornamental horticulture sector, he also brings an independent and fresh perspective to the Board.
"With Dirk, we are welcoming someone who is accustomed to operating in a complex environment with diverse interests – and who knows how to build bridges within it. That experience is of great value to us," said Jack Goossens, Acting Chair of the Supervisory Board.
The Supervisory Board comprises five members: Jack Goossens (Acting Chair), Peter ten Have, Alice van Veen, Ton van Mil, and Dirk Lodewijk.
