Written by
Sanne Sips
Research and data are the backbone of effective, knowledge-driven marketing. We draw on existing studies and commission our own research — including scientific research into consumer behaviour, for instance — because the better we understand what drives consumers, the more precisely we can meet their needs.
We share the key insights through webinars, live events and the Knowledge Centre on our website, covering consumer insights, sector and market developments, and trends.
Alongside summaries of the reports, you'll also find interesting columns written by Yvonne Marquenie (Manager Research) for Vakblad voor de Bloemisterij. Please note: you'll need to be logged in to view the columns.
Any questions? Feel free to contact Yvonne Marquenie, Manager Research, at ymarquenie@plantsandflowersfoundationholland.org.
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