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The more we understand about consumer attitudes and behaviour, the more effective we can be. That’s why we collect data and insights from existing studies and actively commission our own research. Read more about it in the articles. Please note: you need to be logged in to access these articles.
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Plants & Flowers Foundation Holland presents Horticulture Trends 2027

Green Brutalism

Modern Grandeur

New Order

Crafted Colour Tales

Now available: Wellbeing insights cut flowers 2025

Watch our webinar: flowers & wellbeing

Shopping behaviour study expanded to multiple countries

How do consumers perceive biodiversity in relation to flowers and plants?

What do consumers think about crop protection? New research provides insight!

Webinar Consumer & Sustainability

Horticulture Trends 2025

Nostalgic Lens

Study: consumer attitudes & buying behaviour – phase II

Consumer panel in Germany: what we have learned about consumer behaviour

Study: consumer attitudes & buying behaviour – phase I

Study: consumer attitudes & buying behaviour – phase III

Greater insight into the shopping behaviour of flower and plant buyers

Results of study into conscious and unconscious well-being associations with cut flowers

How do flowers and plants benefit our well-being? Wageningen University and Research found the answers

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