Flowers bring joy and create a sense of home. This is shown by our international study on the relationship between flowers and wellbeing, conducted by research agency CloudArmy. With this research, we aim to gain insight into the emotional value flowers hold for consumers, and how this value differs from country to country.
On 2 December, we shared the key insights in a 45-minute webinar, covering findings from the Netherlands, France, Germany, the United Kingdom, Poland, Italy, Austria and Switzerland. We showed which emotions people associate with flowers, how these emotions vary across countries, and how you can apply this knowledge in communication.
Watch the webinar replay
Did you miss this webinar? Watch the recording now (please note: AI-translated). Getting an error message? Try using this link instead.
