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For consumers
For consumers

Research

The more we know about consumer attitudes and behaviour, the more effective our creative campaigns will be. That is why we collect data and information from existing studies and actively conduct our own research. Read more about this in the articles below. Please note: you must be logged in to read these articles.
All News Consumer activities Research Organisation

Study: consumer attitudes & buying behaviour – phase I

Study: consumer attitudes & buying behaviour – phase III

Greater insight into the shopping behaviour of flower and plant buyers

Results of study into conscious and unconscious well-being associations with cut flowers

How do flowers and plants benefit our well-being? Wageningen University and Research found the answers

Well-attended webinar on follow-up study of consumers and sustainability

Initial results of social listening pilot: what consumers think of sustainability in the horticultural sector

Horticulture Trends 2026