Written by
Sanne Sips
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In December 2025, we ran the consumer campaign “Celebrate Christmas with Flowers.” Through this campaign, we positioned flowers as essential mood-setters during the festive season. The campaign ran from 3 to 24 December in the Netherlands, Germany, France and the United Kingdom, and achieved strong results!
Media coverage in the Netherlands
In the Netherlands, the campaign was featured in Dutch print media, including VT Wonen, Flair, Volkskrant Magazine and Vrij Magazine (the Christmas supplement of De Telegraaf), resulting in a total reach of 3.3 million.
Online performance
In all participating countries, inspiring videos were shared, delivering impressive results:
- Netherlands: 18.1 million impressions
- Germany: 19.2 million impressions
- France: 13 million impressions
- United Kingdom: 10.2 million impressions
This shows that the videos resonated well with the target audience and were well received.
