Florify: the online guide that helps consumers find the perfect bouquet

Tackling choice stress

Research shows that many consumers struggle when choosing flowers – especially when it’s a gift for someone else. Florify offers the solution. Step by step, the tool guides consumers towards flowers that match the occasion, the recipient, and their preferred style. It also highlights the symbolism of each flower, helping givers express the right emotion. By combining ease, inspiration, and meaning, Florify encourages people to give flowers more often and with greater thought.

Part of a broader autumn campaign

Florify is part of our new consumer campaign, Nothing says … like flowers do, which launches at the end of October in Germany, France, and the United Kingdom. This campaign highlights the emotional value of giving flowers, expressing feelings such as “I’m thinking of you”, “I’m here for you”, and “You matter to me”. The tool is featured on the consumer section of our website and is available in Dutch, German, French, and English.

How Florify works

• The user selects the occasion, then enters details about the recipient, their relationship, the preferred style, and colour palette. Based on this input, a tailored flower selection is shown.
  
• Each flower is accompanied by its symbolic meaning, so the giver can consciously choose the message they want to send.
  
• An integrated AI feature suggests a thoughtful message, which can easily be added to a card.
  
• The consumer receives the tailored advice by email. Using the store locator, they are then connected directly with a local florist, who translates the advice into a unique bouquet.

Next steps

Florify has been developed in collaboration with wholesalers and florists, and is now being introduced step by step. After the campaign, the tool will be expanded so that florists and traders can also use it directly with their customers. The goal: a versatile, widely accessible resource that brings consumers, florists, and wholesalers closer together.