Written by
Sanne Sips
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With our Nostalgic Lens trend campaign, we are putting flowers and plants in the spotlight for consumers. Join the campaign too by using free images and videos in your own communications.
Free promotional materials for social media
From 12 May through the end of June, we will showcase the Nostalgic Lens style trend to consumers in the Netherlands, Germany, France and the United Kingdom via Pinterest, Facebook and Instagram. To make it easy for you to join the campaign, we are offering free promotional materials. These include trend imagery, videos and a copy sheet with ready-to-use text suggestions for your own social media channels. This allows you to quickly and easily align with the campaign.
About the trend
Nostalgic Lens is one of the four Horticulture Trends for 2026. At the heart of this trend is the desire for familiarity and comfort. In a world that is constantly changing, consumers increasingly seek reassurance in nostalgic elements and a cosy, homely atmosphere. Flowers and plants contribute to this feeling of calm and security. More information about this trend can be found in our knowledge centre.
Download the promotional materials and join the campaign
Make use of the free materials to strengthen your own communications while also contributing to the visibility of flowers and plants among a wide audience.
Do you have any questions about the trend or the campaign? Feel free to contact us at info@plantsandflowersfoundationholland.org. We are happy to help!
