Register
Curious about these research insights? Register here to participate this Dutch event.
This is a repeat of our spring session. The live session will be in Dutch.
This knowledge session is exclusive to growers and traders who financially contribute to the activities of Plants & Flowers Foundation Holland.
In-depth Customer Journey research
This research puts the full customer journey centre stage. We look not only at who the shopper is, but especially at how they move through the buying process. This produces interesting insights, for example into:
- how often purchases happen on impulse
- the role of emotion versus routine
- where there's an opportunity to better engage the shopper
This Customer Journey research was carried out with research agency DVJ Insights, in the Netherlands, Germany, France and the United Kingdom.
Want more shopper insights?
Take a look at our Knowledge Centre, where you'll find useful summaries and reports - including 'How do European consumers buy flowers and plants?', a study carried out with research agency Haystack. You'll also find our Shopper Dashboard there, with valuable insights into shopper segments and buying behaviour.
Please note: you'll need to log in with your grower or trader account to access this content. Apply here for an account.
Do you have any questions? Get in touch with us at info@plantsandflowersfoundationholland.org.