Inspire & inform
On behalf of growers and traders, we stimulate demand by broadly sharing the positive effects that plants and flowers have on well-being. This enables us to jointly generate greater visibility and appreciation, and to encourage consumers to buy flowers and plants more often. We actively conduct consumer research, and help to share and implement the acquired knowledge. We are also committed to strengthening the image of the sector. Read more about our approach and get to know the faces behind our organisation.
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