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For consumers

News

Here you’ll find an overview of all our news articles – from current consumer activities to insights on research and trends within the industry.
Consumer activities Research Organisation

Nothing says ... like flowers do

Green Poster Campaign

Florify: the online guide that helps consumers find the perfect bouquet

Long-term partnership with Wageningen University & Research

How do consumers perceive biodiversity in relation to flowers and plants?

What do consumers think about crop protection? New research provides insight!

Video campaign results in recognition, interaction and reach

Dutch flowers bring colour to St. Peter’s Square at Easter

Webinar Consumer & Sustainability

New Supervisory Board strengthens Plants & Flowers Foundation Holland

Collective communication for the sector continues

Horticulture Trends 2025

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