Written by
Sanne Sips
How do consumers in the Netherlands, Germany, France, and the United Kingdom view crop protection in the context of flowers and plants? What do they know, what do they consider important, and how does this influence their purchasing behavior?
Perceptions and concerns
A new report maps out how consumers perceive the use of pesticides and the adoption of natural or organic alternatives. The research reveals that perceptions and concerns differ greatly by country. At the same time, consumers are sending clear signals about their expectations for the sector.
Report and summary
Where do the biggest concerns lie? What are consumers willing to do – or not do? And how can the sector respond effectively? Read the full report or the highlights in the private section of our Knowledge Centre.
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