Well-attended webinar on follow-up study of consumers and sustainability

On 19 March, Plants & Flowers Foundation Holland organised a webinar about the results of the ongoing consumer research in the largest European markets. The research shows how the image of flowers and plants and the sector is developing in relation to sustainability. Over a hundred growers, traders and other interested parties took part in the webinar. They learned that the majority of consumers are neutral about the sustainability impact of flowers and plants. This is a group that we approach in our communications. After all, the ‘neutral’ group is receptive to positive steps towards greater sustainability.