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For consumers
For consumers

Research

The more we know about consumer attitudes and behaviour, the more effective our creative campaigns will be. That is why we collect data and information from existing studies and actively conduct our own research. Read more about this in the articles below. Please note: you must be logged in to read these articles.
All News Consumer activities Research Organisation

How do consumers perceive biodiversity in relation to flowers and plants?

What do consumers think about crop protection? New research provides insight!

Horticulture Trends 2026

Horticulture Trends 2025

Webinar Consumer & Sustainability

Greater insight into the shopping behaviour of flower and plant buyers

Study: consumer attitudes & buying behaviour – phase III

Study: consumer attitudes & buying behaviour – phase II

Consumer panel in Germany: what we have learned about consumer behaviour

Study: consumer attitudes & buying behaviour – phase I

Results of study into conscious and unconscious well-being associations with cut flowers

How do flowers and plants benefit our well-being? Wageningen University and Research found the answers

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