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For consumers

News

Here you’ll find an overview of all our news articles – from current consumer activities to insights on research and trends within the industry.
Consumer activities Research Organisation

How do consumers perceive biodiversity in relation to flowers and plants?

What do consumers think about crop protection? New research provides insight!

Video campaign results in recognition, interaction and reach

Flower Council of Holland to become Plants & Flowers Foundation Holland

New Supervisory Board strengthens Plants & Flowers Foundation Holland

Horticulture Trends 2026

Horticulture Trends 2025

Webinar Consumer & Sustainability

Dutch flowers bring colour to St. Peter’s Square at Easter

New consumer campaign: the grower as expert

Greater insight into the shopping behaviour of flower and plant buyers

Flowers remain the symbol of love and happiness, especially on Valentine’s Day

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