Featured | Flower Council of Holland to become Plants & Flowers Foundation Holland

From the 3rd of June, the Flower Council of Holland will have a new name: Plants & Flowers Foundation Holland. A powerful new digital platform will be launched concurrently that will better serve the needs of consumers, growers and traders. This strategic step will enhance the international visibility and positioning of the horticulture sector, and signifies an important future-proof step for the organisation.

Featured | New Supervisory Board

There has been a new management board at Plants & Flowers Foundation Holland (formerly the Flower Council of Holland) since February 2025. With the introduction of a Supervisory Board alongside the Management Board and Board of Experts, there is now a clear distinction between supervision, strategy and execution. This structure ensures a clear separation of responsibilities and strengthens the balance between the interests of members and quality of strategy implementation.