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For consumers
For consumers

Introduction of General Binding Declaration (GBD)

The GBD (in Dutch called AVV) for collective communication has come into effect on 1 January 2025. The timeline below provides an overview of the process.

December 2024

Green Light for the GBD

The Ministry of Agriculture, Fisheries, Food Security and Nature has approved the application for the General Binding Declaration (GBD). This means that on 1 January 2025, the GBD for collective consumer communications will officially take effect.

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April 2024

BO Sierteelt submits the application to the Ministry of Agriculture, Nature, and Food Quality (LVVN) for the introduction of the GBD.

February 2024

74% of the trading companies voted in favor of implementing a GBD.

January 2024

Trading companies can express their views in the online support assessment regarding the GBD as of January 1, 2025.

December 2023

Plants & Flowers Foundation Holland has reached an agreement with trade parties on future funding and collection. This paves the way for a new support assessment for traders.

July 2023

Royal FloraHolland decides to continue collection in 2024.

June 2023

Trading companies, growers and Plants & Flowers Foundation Holland (formerly the Flower Council Holland) agree on the future of sector communication.

April 2023

78% of the growers voted for the introduction of an GBD. The number of votes from the trade was insufficient to request an GBD.

March 2023

Growers and traders can vote for a GBD.

December 2021

Royal FloraHolland announces that it intends to stop collecting for Plants & Flowers Foundation Holland (formerly Flower Council Holland) as of 1 January 2024.