Written by
Sanne Sips
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Sometimes, one flower says more than a thousand words. Flowers express emotion, offer comfort, and create meaningful connections between people. Together with German music artist GReeeN, we highlighted that positive power during his concert on August 8 in Dresden. With music, personal stories and flowers, we created a truly memorable experience for thousands of fans.
A natural match
GReeeN (real name Pasquale Valentin Denefleh) is a musician from Mannheim known for his deep connection to nature. For over ten years, he’s been blending hip-hop, reggae and alternative sounds into a style all his own. His music goes beyond traditional rap clichés: he shares personal stories – sometimes humorous, sometimes melancholic, but always sincere. His authentic style appeals to a broad, young audience. And flowers? They’ve long been part of his stage shows and merchandise. That makes him the perfect ambassador for our message.
GReeeN Flower Notes
Before the concert began, fans could take a photo in a vibrant, flower-filled photobooth. Not only did they go home with a physical keepsake (in the form of a polaroid), but they could also enter a digital giveaway. By sharing their photo on Instagram with the hashtag #GReeeNFlowerNotes, they had a chance to win a beautiful bouquet plus a meet & greet with GReeeN himself. At the end of the show, all 2,500 concertgoers received a flower along with a personal message from the artist. GReeeN chose his words carefully, inspired by the symbolism of each flower – like sunflowers for confidence, chrysanthemums for happiness, and gerberas as a sign of friendship. This created small but powerful moments of appreciation and emotional connection.
Why this collaboration?
Young people in Germany buy flowers significantly less often than older generations. Yet flowers have a proven positive impact: they lift our mood, foster connection, and contribute to mental well-being. With this collaboration, we aimed to inspire young people in a new way: by letting them experience flowers in a setting that feels relevant to their world.
I wanted to give something back to my fans. Not as an artist, but as a person. To me, a flower is a quiet gesture that touches deeply. It says: I see you. Thank you for being here.
GReeeN
The activation created thousands of meaningful flower moments and gave us the opportunity to show a younger audience just how powerful flowers can be.
Watch the video
Curious to see this unique flower activation in action? Watch the aftermovie below.
