What to expect?
The United Kingdom is an important market for flowers and plants – and sustainability is playing an increasingly significant role in it. But how do British consumers interpret sustainability? What concerns and expectations do they have? And how does this influence their purchasing behaviour? In this knowledge session, you will gain up-to-date insights from our quantitative consumer research conducted in collaboration with research agency Kantar. It is particularly interesting for growers and traders active in, or seeking opportunities in, the UK market. The results will encourage you to see sustainability not just as a challenge, but as a growth opportunity!
Register
Would you like to better understand what sustainability means for British consumers — and how to respond effectively?
Click here to register (form is in Dutch)
This Dutch live session will take place in The Netherlands.
Please note: This session is exclusive to growers and traders who financially contribute to the activities of Plants & Flowers Foundation Holland.