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For consumers
Live event - in Dutch

Knowledge session: wellbeing effects of houseplants

Insights from neuromarketing-research
Kamerplanten en welzijn
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  2. About the research
Date
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Live session in the Netherlands
What do houseplants do for how we experience a space? With Unravel Neuromarketing Research, we're investigating the associations consumers - often unconsciously - have with houseplants, and how the presence of plants affects the way a space feels.

Register

This knowledge session is open to everyone working in the horticulture sector.
This is a live event, in Dutch.

Register your interest via this link (form is in Dutch)
Information on date, time and location will follow.

About the research

Many people feel that houseplants add something positive to their living environment. But what exactly is behind that feeling?

In this research, we first map out which associations consumers spontaneously link to houseplants, and how strong these are. We then compare identical spaces with and without houseplants, to see which associations are strengthened or weakened by the presence of plants - think of calm, cosiness, nature, concentration, comfort, vitality, or, conversely, stress and clutter.

We also look at whether these patterns differ between countries. In this knowledge session, we share the key findings from the research and show what role houseplants play in how people experience their living environment.

Questions?

Should you have questions on this event, please contact us at info@plantsandflowersfoundationholland.org

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