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For consumers
For consumers

IPM Essen

We'll be there – with a different approach!
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  1. Panel discussion – HortWeek
  2. IPM Discovery Center
  3. Meeting you
Date
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From 27 to 30 January, we’ll be attending IPM Essen. This year, we won’t have our own stand. Instead, we’ll be visiting exhibitors. By meeting connections at their own stands, we make better use of everyone’s time and create more room for meaningful, in-depth conversations. We take the time to understand what’s currently happening and how we can support these developments as an organisation.

We’re keen to talk about two themes:

  • Hier groeit iets moois: a Dutch sector-wide movement aimed at building a strong and positive image for ornamental horticulture. We’ll share our next steps and explain how you, as a sector colleague, can contribute.
  • Our Knowledge Centre: offering valuable insights, research results and tools for growers and traders. Make the most of it and be sure to request an account!


During IPM, you can find us in several locations:

Panel discussion – HortWeek

How do we understand and reach today’s plant consumer?
Led by Michael Perry, we will discuss changing consumer behaviour and its impact on marketing within our sector. The panel includes Bob Askew (Kernock Park Plants), Megan Green (Hayloft Plants) and our Research Manager, Yvonne Marquenie. We’d love for you to join us: 28 January, 15:30–16:00, Talks Stage, Gardeners Forum (Hall 2).

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HortWeek panel

IPM Discovery Center

The go-to inspiration hub for POS concepts, retail trends and sustainable ideas. Here, we share insights from our consumer research on wellbeing, sustainability and shopper behaviour. Looking for fresh ideas? Join one of the trend tours with green stylist and trendwatcher Romeo Sommers: 27–30 January, daily at 10:00 and 14:00, IPM Discovery Center (Hall 5). Tip: reserve your spot in advance.

Meeting you

Would you like to be updated during the IPM or schedule a meeting? Please contact our Relationship Manager Rob Tas at rtas@plantsandflowersfoundationholland.org. Of course, you’re also welcome to approach us on site. You’ll find our team in and around Hall 1. We look forward to meeting you!

Other events

All events